RFID may be embedded into wristbands and used for Identification, Access Control, Cashless Payments and Security. It opens up a lot of possibilities in the event's space, and more specifically, the ticketing industry. One powerful application of this technology which requires a robust ticketing framework to support it, is the gathering of attendee data in real time. tix.ng is fully integrated with RFID technology.
What is RFID?
Simply put, RFID (Radio Frequency Identification) is the use of radio waves for wireless identification and tracking. It allows for wireless transfer of data which is encoded on RFID tags which can be captured by a reading device using radio waves. This is the same technology behind contactless debit and credit cards.
What does this have to do with events?
RFID technology has a number of applications when running events, event passes are given in the form of RFID wristbands which the attendees wear in place of traditional wristbands. These wristbands are exchanged for tickets, and each wristband is unique to a particular ticket. The wristbands may be used to perform a number of activities at the event such as for access, and cashless payments.
Benefits of RFID
Live concerts are a great experience. Anyone that has ever attended any however, will admit there are aspects of it that can be be a little stressful. From the seemingly endless queues typically experienced accessing the venue, to those experienced when attempting to purchase food and drinks.
The wristbands may be sent out or picked up well in advance of an event and this can help reduce congestion on the day of the event thanks to lightning fast validation. This is possible because the wristbands are encrypted making them extremely difficult to counterfeit.
Attendees may top up money on their wristbands prior to the start of an event, as well as through designated top up locations at the event (Look out for the uPass Logo). This greatly reduces the wait times and lines typically associated with large events since payments are done with a simple tap. This bypasses the bottlenecks experienced when payment is made by cash or card and allows for bar and food sales to be handled at a fraction of the time it would normally take.
With cashless payments, customers tend to be happier due to shorter wait times that allow the attendees more time to experience the event, time that would have been otherwise spent on queues.
Because the wristbands can store digital information, they allow for increased social media exposure and sponsorship opportunities via experiential activations Because the wristbands can store digital information, they allow for increased social media exposure and sponsorship opportunities via experiential activations. With the wristbands linked to an attendees’ social media, attendees may easily share their event experiences online.
This technology allows for real-time data collection which could help optimise every aspect of the event both as it unfolds, as well as after the fact.
Research has shown that attendees spend more at cashless events due to the ease of making payments as well as increased overall customer experience. Every transaction is completely transparent, which helps when it comes to reconciliation.